Banner Exchange Programs

By exchanging links with similar, complementary themes, you can both increase traffic and possibly your search engine rankings. When using link exchanges with other websites, quality is more important than quantity. Make sure the sites you are trading links with are not "link farms". Periodically you will need to check that the sites you are linking with are linking back to you from their websites.

An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own banner in the network. Also called a "banner swap network," some banner exchanges offer a"click exchange," in which credit is given when someone clicks on the ad, not just the impression on the page.

Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cell phones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. They make a profit by selling the online campaign to the advertisers and paying the sites to distribute them. Such organizations may also provide software tools and/or ad servers that enable an organization to deliver the ads it generates itself.